Call Before You Sign Heating and Air partnered with Web Rank Digital to increase local visibility, drive more inbound HVAC service calls, and compete in a market dominated by established competitors with hundreds of Google reviews. With homeowners relying heavily on Google Search and Google Maps to find HVAC repair, maintenance, and installation services, local SEO was critical to generating consistent, high-intent leads.
Operating in a smaller but competitive market, the business needed to improve discoverability at the exact moment customers were searching without depending on paid advertising.
Optimized business categories, services, and service areas
Updated profile details to improve local relevance
Improved profile completeness to strengthen Maps visibility
Published consistent Google Business Profile posts to drive activity
Generated localized FAQs to support buyer-intent searches
Actively managed reviews and engagement signals
Tracked HVAC keywords using grid-based heatmap audits
Monitored competitor positioning across the service area
Adjusted Local SEO tactics based on ranking movement and SERP data
Search Views: ⬆️ 492% increase
Maps Views: ⬆️ 889% increase
Phone Calls: ⬆️ 600% increase
Website Clicks: ⬆️ 144% increase
Total Lead Actions: 20
Estimated Lead Value: $5,000
Indoor air quality
HVAC maintenance
AC maintenance
HVAC installation
HVAC repair
Furnace repair
Air conditioning service
