Bluewater International partnered with Web Rank Digital to strengthen their local search presence, increase inbound leads, and dominate high-intent searches for water filtration and treatment systems in the Dallas–Fort Worth market. With customers relying heavily on Google Search and Google Maps to find trusted water treatment providers, local SEO visibility was critical to driving calls, directions, and website engagement.
Operating in a competitive space with national brands and competitors holding over 1,000 Google reviews, Bluewater International needed a strategy that would allow them to compete locally without relying on paid advertising.
Optimized business categories, services, and service areas
Enhanced profile with updated business information and media
Improved overall profile completeness to increase local relevance
Published consistent Google Business Profile posts to drive activity
Actively managed customer reviews and Q&A to build trust signals
Generated localized FAQs aligned with buyer-intent searches
Tracked high-intent water treatment keywords across grid heatmaps
Monitored competitor positioning in Google Maps
Adjusted SEO tactics based on SERP movement and ranking trends
Total Lead Actions: 235
Estimated Lead Value: $129,250
Phone Calls: 23
Direction Requests: 165
Website Clicks: 47
“Water softener installation” – Average ranking improved from 20 to 2.31
“Water softeners” – Improved to top 3 placements across most of the grid
“Whole house water filter” – Maintained top 2 positioning
“Reverse osmosis systems” – Consistent top rankings across the service area
“Commercial water softener system” – Sustained top 3 dominance
