S & S Junk Removal’s Local SEO Success Story with WRD

Direction Requests

14%

Phone Calls

27%

Website Click

71%

Background

S & S Junk Removal partnered with Web Rank Digital to enhance their local search rankings, generate more inbound leads, and grow brand visibility in an increasingly competitive space. With customers heavily relying on Google Search for immediate junk hauling needs, SEO dominance was critical to scaling their calls and bookings.

Client Name

S & S Junk Removal

Industry

Junk Removal Services

Program

Local SEO by WRD

Challenges

Low initial ranking for high-intent local keywords (e.g., “junk removal,” “cleanout services”)

Minimal engagement on Google Business Profile (GBP)

Inconsistent search visibility and Maps performance

Solutions Implemented

Google Business Profile Optimization

Updated hours, services, and business categories
Added high-quality before/after photos of projects
Targeted service areas for better local reach

Content Strategy

Weekly GBP posts showcasing work, tips, and seasonal promos
Actively managed GBP Q&A and reviews
Used AI-assisted insights to feed SGE (Search Generative Experience) visibility

Heatmap & Keyword Rank Tracking

Prioritized keywords like “junk removal near me,” “trash pickup,” and “property cleanout”
Monitored competitor positioning
Adjusted tactics based on SERP and heatmap audits

Results After 3 Month

Engagement Metrics

Phone Calls: 64 → 81 (+27%)
Website Clicks: 24 → 41 (+71%)
Direction Requests: 29 → 33 (+14%)
Maps Views: 1,115 → 1,337 (+20%)
Search Views: 2,782 → 2,984 (+7%)

Improved Keyword Rankings

Junk Removal Near Me – Rank: 2.09 (Top 3: 100%)
Junk Hauling Service – Rank: 2.29 (Top 3: 100%)
Trash Pickup Company – Rank: 1.67 (Top 3: 100%)
Cleanout Services – Rank: 1.73 (Top 3: 100%)
Hauling Company – Rank: 1.12 (Top 3: 100%

“Working with Web Rank Digital has been a game-changer for us. Our phones are ringing more than ever, and we’re getting found right when people are searching for junk removal. The SEO is truly paying off.”

— Owner, S & S Junk Removal

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