Anytime Plumbing’s Local SEO Success Story with WRD

Direction Requests

23%

Phone Calls

32%

Website Click

28%

Background

Anytime Plumbing came to Web rank digital looking to grow their online visibility, drive more service calls, and rank higher for plumbing-related keywords in their target service area. As a new entrant in a competitive market, the business required a strategic SEO approach to establish dominance in local search and build trust through Google.

Client Name

Anytime Plumbing

Industry

Plumbing Services

Program

Local SEO by WRD

Challenges

Low visibility for “near me” and local plumber keywords

Weak Google Business Profile (GBP) engagement

Limited presence in AI Overviews and SGE (Search Generative Experience)

Few service-specific keywords ranking in the top 3

Solutions Implemented

Google Business Profile Optimization

Improved business category, hours, and contact information
Added high-quality branded images and service area targeting
Published posts showcasing services, promotions, and company updates

Weekly Local Engagement & Reputation Management

Consistent replies to all customer reviews to increase relevance
Added FAQs in GBP Q&A to educate customers and enhance ranking
Shared seasonal tips and plumbing service highlights via weekly posts

Keyword-Focused Optimization

Targeted keywords like “emergency plumber,” “clogged drain repair,” and “leak detection”
Ran monthly GeoGrid heatmaps to monitor local map-pack performance
Adjusted targeting strategy based on ranking fluctuations and traffic trends

Results After 3 Month

Engagement Metrics

Phone Calls: 106 total calls (↑ 32% growth from prior period)
Direction Requests: 160 (↑ 23%)
Website Clicks: 220 (↑ 28%)
Maps Views: 1,122 (↑ 15%)
Search Visibility: 21% overall increase

Improved Keyword Rankings

Plumber Near Me – Top 3: 100% (↑ from 86%)
Emergency Plumber – Top 3: 92% (↑ from 54%)
Drain Cleaning – Top 3: 88% (↑ from 41%)
Toilet Repair – Top 3: 78% (↑ from 39%)
Water Leak Detection – Top 3: 67% (↑ from 25%)

“We were getting buried on Google. Within just a few months of working with Web Rank Digital, the phone won’t stop ringing. We now rank #1 for several keywords, and we’re seeing real, paying customers every day. This team knows local SEO.”

— Owner, Anytime Plumbing

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