FlowFix Plumbing’s Local SEO Success Story with WRD

Direction Requests

250.37%

Phone Calls

148.71%

Website Click

90.07%

Background

FlowFix Plumbing, based in Elizabethton, TN, partnered with Web rank digital in June 2025 to expand their visibility on Google Maps and local search results. Operating in a competitive local service area, they aimed to become the go-to plumber for emergency calls, leak detection, and drain issues in Elizabethton and nearby communities.

Client Name

FlowFix Plumbing

Industry

Plumbing Services

Program

Local SEO by WRD

Challenges

Low visibility in Google’s Local 3-Pack for core keywords like “emergency plumber Elizabethton” and “drain cleaning services”

Weak engagement on their Google Business Profile (GBP)

Inconsistent lead generation from organic search

Needed to outrank larger competitors without spending on paid ads

Solutions Implemented

Google Business Profile Optimization

Enhanced NAP consistency and added new service categories
Uploaded high-resolution images of recent projects, trucks, and staff
Configured service areas across Elizabethton and surrounding neighborhoods

GBP Engagement Strategy

Published weekly Google Posts with seasonal tips and service promos
Replied to all new reviews and initiated review generation campaigns
Answered frequently asked questions using the Q&A section to capture long-tail queries

Keyword Tracking & GeoGrid Strategy

Targeted hyper-local keywords like “plumber near me Elizabethton,” “water heater repair,” “drain cleaning TN”
Monthly GeoGrid audits revealed steady rank growth and territory expansion
Adjusted strategy based on rankings, heatmap insights, and search intent tren

Results After 6 Month

Engagement Metrics

Phone Calls: 194 (+148.71%, up from 78)
Direction Requests: 473 (+250.37%, up from 135)
Website Clicks: 287 (+90.07%, up from 151)
Total Interactions: 954 (+162.09%, up from 364)

Improved Keyword Rankings

Plumber Near Me Elizabethton – Dominating Top 3 positions
Drain Cleaning Services – Climbed from page 2 to Top 3
Emergency Plumber TN – Now consistently Top 5
Leak Detection Elizabethton – Ranking improved from 20+ to Top 10
Water Heater Repair Near Me – Entered and maintained Top 5

“Since working with Web Rank Digital, our phones haven’t stopped ringing. We’re now at the top for ‘plumber near me’ and other important keywords. The results are real—we’re seeing more jobs booked every single week.”

— Owner, FlowFix Plumbing

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