EZ Roofing & Exteriors’s Local SEO Success Story with WRD

Direction Requests

117%

Phone Calls

139%

Website Click

105%

Background

EZ Roofing & Exteriors, LLC came to Web rank digital looking to increase their lead flow in a highly competitive roofing market in Charlotte, North Carolina. Despite offering premium roofing, siding, and gutter services, their online visibility was limited, especially in Google’s local map pack. The goal was clear: dominate local search results and get more calls.

Client Name

EZ Roofing & Exteriors, LLC

Industry

Roofing & Exterior Contracting

Program

Local SEO by WRD

Challenges

Low visibility for critical service-based keywords like “roof repair Charlotte NC”

Weak positioning on Google Maps and minimal engagement on their Google Business Profile (GBP)

Competitors with aggressive SEO were dominating local search share

Minimal branded search presence and few conversions from organic

Solutions Implemented

Google Business Profile Optimization

Refined categories to emphasize roofing, siding, and storm damage repair
Uploaded geo-tagged before/after photos of past jobs
Enhanced profile with products, services, and Q&A

Content Marketing & Review Generation

Weekly Google posts with images of recent projects and seasonal tips
Encouraged and responded to 5-star reviews from satisfied clients
Added local landing pages with service + city combos

Map Pack Optimization

Added zip code-based service areas
Monitored rankings via Local Viking & BrightLocal
Outperformed major competitors through citation building and NAP consistency

Results After 6 Month

Engagement Metrics

Phone Calls: 174 → 416 (139% increase)
Website Clicks: 312 → 641 (105% increase)
Direction Requests: 97 → 211 (117% increase)
Maps Views: 4,832 (58% improvement)
Search Visibility: Up by 33%

Improved Keyword Rankings

Roof Repair Charlotte NC — Top 3
Storm Damage Roofing Charlotte — Top 3
Shingle Roof Replacement NC — Top 5
Gutter Installation Near Me — Top 3
Siding Repair Charlotte — Top 3

“We started getting calls within the first 30 days. Now, we’re consistently getting roofing leads every week. The Web Rank Digital team actually understands how to grow a local business using SEO — we’re seeing real ROI.”

— Owner, EZ Roofing & Exteriors, LLC

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