Superior Water Restoration’s Local SEO Success Story with WRD

Direction Requests

22%

Phone Calls

53%

Website Click

31%

Background

Superior Water Restoration, based in Bluffdale, Utah, partnered with Web rank digital to grow their local presence, generate more water damage restoration leads, and expand their visibility across nearby service areas. Competing in a high-stakes emergency service industry, they required fast visibility improvements to capture urgent homeowner and commercial restoration inquiries.

Client Name

Superior Water Restoration

Industry

Water Damage Restoration

Program

Local SEO by WRD

Challenges

Low local visibility for emergency-focused keywords like “water damage restoration near me”

Inconsistent presence in the Google Map Pack across service zones

Sparse content on Google Business Profile (GBP) and limited trust signals

Limited authority for key geo-modified keywords

Solutions Implemented

Google Business Profile Optimization

Verified and updated hours, categories, and restoration services
Uploaded high-quality before/after images of water damage work
Added detailed service area descriptions to target surrounding cities

Content & Posting Strategy

Published weekly GBP posts featuring past projects, safety tips, and restoration updates
Added customer-centric Q&A to GBP to increase relevance in AI-generated answers
Responded promptly to all customer reviews for better trust and visibility

Keyword Targeting + Heatmap Monitoring

Focused on key search terms like “water damage Bluffdale,” “emergency restoration Utah,” and “water mitigation near me”
Used heatmap tracking to monitor proximity-based visibility shifts
Monthly audits to refine keyword strategy and outrank local competitors

Results After 6 Month

Engagement Metrics

Phone Calls: 233 (↑ 53%)
Website Clicks: 823 (↑ 31%)
Direction Requests: 497 (↑ 22%)
Maps Views: 2,071 (↑ 12%)
Search Visibility: +34%

Improved Keyword Rankings

Water Damage Bluffdale – 319.57% improvement
Water Damage Restoration Near Me – Top 3 visibility in 87% of tracked zones
Emergency Water Cleanup – 142.81% improvement
Flood Restoration Bluffdale – 82.59% improvement
Water Mitigation Company – 79.66% improvement

“Web Rank Digital delivered exactly what we needed more local leads and higher map rankings. Our phones are ringing more than ever, and we’re even showing up in cities we never ranked in before. Total game changer.”

— Owner, Superior Water Restoration

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