Trusted Wellness’s Local SEO Success Story with WRD

Direction Requests

33%

Phone Calls

65%

Website Click

23%

Background

Trusted Wellness, located in the heart of St. Petersburg, Florida, sought to build brand awareness, attract high-intent local customers, and increase foot traffic for its premium CBD and wellness offerings. Competing with both national retailers and unregulated alternatives, Trusted Wellness partnered with Web Rank Digital in June 2025 to implement a highly targeted Local SEO strategy designed to win local search, Google visibility, and customer trust.

Client Name

Trusted Wellness

Industry

CBD, Wellness & Alternative Medicine

Program

Local SEO by WRD

Challenges

Low visibility for core CBD and wellness-related keywords

Limited performance on Google Maps and mobile searches

Inconsistent engagement on their Google Business Profile (GBP)

Lack of dominance in AI Overviews and ChatGPT-style search results

Solutions Implemented

Google Business Profile Optimization

Updated categories, services, and attributes to reflect niche CBD offerings
Added weekly GBP photo uploads showcasing products, storefront, and ambiance
Fine-tuned service areas to appear in surrounding high-income neighborhoods

Content & Engagement Strategy

Created and posted weekly updates on promos, wellness tips, and product features
Answered GBP Q&A to capture long-tail queries and voice search opportunities
Strategically responded to reviews with SEO-optimized replies to boost trust signals

Keyword Targeting & Competitive Heatmaps

Targeted high-intent local keywords like “CBD store St. Pete,” “wellness shop 33713,” and “CBD pain relief St. Petersburg FL”
Monthly GeoGrid heatmaps tracked movement in local 3-pack visibility
Monitored competitors and adjusted strategy to maintain edge in rankings

Results After 6 Month

Engagement Metrics

Phone Calls: 185 (up from 112 — a 65% increase)
Website Clicks: 1,012 (up from 820 — 23% increase)
Direction Requests: 734 (up from 548 — 33% increase)
Maps Views: 2,489 (9% increase)
Search Visibility: 29% overall growth

Improved Keyword Rankings

CBD Store Near Me – 🔼 Up 42.61%, Top 3 in majority of zones
CBD St. Petersburg FL – 🔼 Up 34.25%, consistently ranked #1–2
Pain Relief CBD Oil – 🔼 Up 21.92%, now featured in AI results
Wellness Products Near Me – 🔼 Up 16.08%, Top 5 consistently

"Web Rank Digital didn’t just improve our rankings — they brought us customers. We’ve seen a major uptick in phone calls and people walking in saying they ‘found us on Google.’ Their strategy helped us dominate the map and get in front of the right people."

— Owner, Trusted Wellness

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