Smart Pest Control’s Local SEO Success Story with WRD

Direction Requests

17.14%

Phone Calls

72.45%

Website Click

10.82%

Background

Smart Pest Control joined Web rank digital in June 2025 to expand their visibility and generate more leads through Google Maps and Search. As a growing pest control company, they faced stiff competition from national chains and lacked consistent local exposure. The goal was to dominate “near me” and service-specific search terms to increase calls and foot traffic from organic and map-based queries.

Client Name

Smart Pest Control

Industry

Pest Control Services

Program

Local SEO by WRD

Challenges

Low visibility for high-converting local search terms like “pest control near me” and “bed bug exterminator”

Inconsistent Google Business Profile (GBP) activity and engagement

Limited traction on branded search terms and no presence in AI Overviews

Weak keyword rankings in multiple nearby service areas

Solutions Implemented

Google Business Profile Optimization

Updated core information, service areas, and categories
Uploaded high-quality geo-tagged photos for local SEO boosts
Rewrote the business description with keyword-rich, localized language

Content Strategy + Review Management

Weekly posts about seasonal pest tips, service highlights, and promos
Replied to all customer reviews to increase trust and GBP interactions
Added and optimized FAQ content using GBP Q&A and AI triggers

Geo-Ranking & Heatmap Tracking

Focused on keywords such as “exterminator near me,” “pest control ,” “rodent removal,” etc.
Ran regular heatmaps to benchmark and refine map pack performance
Adjusted content and GBP based on competitive rank audits

Results After 6 Month

Engagement Metrics

Phone Calls: 169 (↑ +72.45% from 98)
Direction Requests: 274 (↑ +17.14% from 234)
Website Clicks: 583 (↑ +10.82% from 526)
Maps Views: 3,615 total (↑ +6.02%)
Search Visibility: Improved by 31% overal

Improved Keyword Rankings

Pest Control Near Me – Top 3 Position in Primary Zone
Rodent Removal – Rank improved by 59%
Bed Bug Exterminator – Rank improved by 41%
Exterminator – Rank improved by 72%
Termite Inspection – Now consistently in Top 5
Ant Control Service – Achieved Top 3 in surrounding zip codes

“We’ve worked with other SEO agencies before, but none delivered like Web Rank Digital. Our calls nearly doubled and we’re ranking in areas we never reached before. If you want more leads from Google, these are the people to call.”

— Owner, Smart Pest Control

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