Moy Construction and Remodeling’s Local SEO Success Story with WRD

Direction Requests

95%

Phone Calls

93%

Website Click

49%

Background

Moy Construction and Remodeling a trusted name in home renovations, partnered with Web rank digital in January 2025 to enhance their local online presence and increase high-quality leads. With rising competition in the El Paso area, the goal was to drive more visibility for kitchen, bathroom, and full-home remodeling search terms while building trust through their Google Business Profile.

Client Name

Moy Construction and Remodeling

Industry

Home Remodeling & Construction

Program

Local SEO by WRD

Challenges

Low visibility for high-intent local search terms like “kitchen remodeling El Paso”

Inconsistent engagement and updates on Google Business Profile (GBP)

Not ranking in the top 3 map pack for core keywords

Needed to outperform well-established local competitors in El Paso

Solutions Implemented

Google Business Profile Optimization

Refined business categories to better reflect full-service remodeling
Added keyword-rich service descriptions and service areas
Uploaded project photos and renovation visuals to boost GBP engagement

Ongoing GBP Management & Engagement

Weekly Google Posts to highlight remodeling projects, offers, and before/after content
Responded to reviews and added owner Q&A to increase trust and search signals
Monitored competitor positioning and adapted strategies accordingly

Keyword & Map Pack Strategy

Targeted keywords such as:
“bathroom remodel El Paso,” “home renovation contractors,” “kitchen remodeling near me”
Deployed GeoGrid heatmap tracking to monitor neighborhood-level ranking
Adjusted target zones to win nearby service areas outside of El Paso proper

Results After 12 Month

Engagement Metrics

Phone Calls: 388 total calls from GBP (Up from 201 — 93% Increase)
Direction Requests: 236 (Up from 121 — 95% Increase)
Website Clicks: 1,102 (Up from 739 — 49% Increase)
Search Visibility: +34.6% improvement in overall map visibility

Improved Keyword Rankings

Home Remodeling Denver – 66.1% improvement | Rank: 1.87 (Top 3: 100%)
Kitchen Remodelers – 54.8% improvement | Rank: 2.13 (Top 3: 92.6%)
Bathroom Remodeling Contractors – 47.9% improvement | Rank: 1.45 (Top 3: 100%)
Renovation Services Denver – 33.7% improvement | Rank: 3.42 (Top 3: 81.4%)
Remodeling Near Me – 28.9% improvement | Rank: 2.58 (Top 3: 89.7%)

“Web Rank Digital helped us own our city. From kitchens to basements, we’re now found everywhere on Google. The calls are consistent, and the map rankings speak for themselves.”

— Owner, Moy Construction and Remodeling

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