Legendary Smoke Shop’s Local SEO Success Story with WRD

Direction Requests

34%

Phone Calls

45%

Website Click

27%

Background

Legendary Smoke Shop reached out to Web Rank Digital with one clear goal — to increase visibility, drive more in-store traffic, and become the go-to shop for smoke products in their area. Within the first 30 days, the shop experienced a measurable boost in engagement, online visibility, and local rankings, setting the stage for long-term SEO domination.

Client Name

Legendary Smoke Shop

Industry

Smoke Shop

Program

Local SEO by WRD

Challenges

Low search visibility for high-intent product keywords like “vape shop near me” and “hookah flavors”

Underutilized Google Business Profile (GBP) with poor image content and outdated info

Lack of targeted SEO strategy for their specific service area

Needed to improve lead volume (calls, direction requests, website traffic)

Solutions Implemented

Google Business Profile Optimization

Optimized business categories and attributes
Added geotagged photos of storefront, interior, and popular products
Fixed inconsistencies in NAP (Name, Address, Phone) listings

Content & Review Strategy

Created weekly Google Posts for promotions, trending products, and educational content
Added engaging FAQs and answers to GBP
Replied to customer reviews with SEO-rich responses

Keyword Tracking & SEO Targeting

Tracked high-converting keywords like “disposable vapes,” “smoke shop [city],” and “glass pipes near me”
Adjusted strategy based on local pack positioning and competitor heatmaps
Focused on dominating map pack and organic for branded and unbranded searches

Results After 1 Month

Engagement Metrics

Phone Calls: 90 (↑ from 62) — 45% increase
Website Clicks: 324 (↑ from 255) — 27% increase
Direction Requests: 187 (↑ from 140) — 34% increase
Search Views: +23% overall increase in total search impressions
Maps Views: 1,763 total — ↑ from 1,209 (46% increase)

Improved Keyword Rankings

Smoke Shop Near Me – 72.88% improvement | Top 3
Glass Pipes – 67.41% improvement | Top 3
Hookah Flavors – 42.36% improvement | Top 3
Vape Store – 28.57% improvement | Top 5
CBD Store – 19.78% improvement | Top 10
Disposable Vapes – 11.42% improvement | Top 7

“Within a few weeks, we noticed more calls, more foot traffic, and way better visibility online. Web Rank Digital made our store stand out on Google — we’re ranking for everything we sell now.”

— Owner, Legendary Smoke Shop

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