Joseph’s Pest Control Local SEO Success Story with WRD

Direction Requests

58%

Phone Calls

67%

Website Click

43%

Background

Joseph’s Pest Control partnered with Web Rank Digital to boost its online visibility, increase inbound calls, and attract more local customers searching for pest control services. Facing strong local competition and limited digital engagement, the company needed a targeted SEO strategy to dominate Google’s map pack and organic listings.

Client Name

Joseph’s Pest Control

Industry

Pest Control Services

Program

Local SEO by WRD

Challenges

Limited exposure in Google’s local search results

Low ranking for high-intent keywords such as “pest control near me”

Inconsistent Google Business Profile (GBP) engagement

Needed to increase call volume and website traffic

Solutions Implemented

Google Business Profile Optimization

Updated and optimized business hours, service categories, and service areas
Uploaded high-quality images showcasing services and team
Ensured consistency across listings to build trust with Google and customers

Content & Review Strategy

Weekly posts to highlight seasonal pest control issues and promotions
Review response campaign to increase customer engagement and SEO trust signals
Google Q&A optimization to answer common pest-related queries

Keyword Tracking & SEO Monitoring

Focused on keywords like “pest control,” “exterminator,” “termite treatment,” and “bed bug removal”
Monthly heatmap tracking to visualize growth in service coverage
Continuous updates based on competitor benchmarks and ranking performance

Results After 6 Months

Engagement Metrics

Phone Calls: Increased to 263 (67% growth from 157)
Website Clicks: 416 (43% increase from 291)
Direction Requests: 108 (58% growth from 68)
Search Visibility: 21% increase across Google Search and Maps
Maps Views: 3,784 total (13% increase)

Improved Keyword Rankings

Pest Control – 10.84% improvement | Rank: 1.07 | Top 3: 100%
Exterminator – 27.77% improvement | Rank: 1.35 | Top 3: 100%
Termite Control – 25.19% improvement | Rank: 2.85 | Top 3: 91.14%
Bed Bug Removal – 17.57% improvement | Rank: 4.85 | Top 3: 41.12%
Rodent Removal – 4.57% improvement | Rank: 3.01 | Top 3: 89.09%

"Web Rank Digital helped us show up right where our customers were searching. We’re now the top result for pest control and exterminator searches—and the phone hasn’t stopped ringing. Couldn’t be happier with the results."

— Owner, Joseph’s Pest Control

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