Highly Concentr8ed Store & Lounge’s Local SEO Success with WRD

Direction Requests

218%

Phone Calls

230%

Website Clicks

177%

Background

Highly Concentr8ed Store & Lounge, a premium vape and smoke shop, aimed to increase local search visibility, drive customer engagement, and boost in-store visits. In a highly competitive industry, standing out in Google search and Google Maps was crucial to attracting new customers and growing the business.

By leveraging Web Rank Digital’s Local SEO Program, Highly Concentr8ed Store & Lounge experienced remarkable improvements in search rankings, website traffic, and customer interactions.

Client Name

Highly Concentr8ed Store

Industry

Vape & Smoke Retail

Program

Local SEO by WRD

Challenges

Low visibility in search rankings, making it difficult for potential customers to find them.

Inconsistent online engagement, limiting customer interactions.

Limited website traffic and conversions, leading to missed business opportunities.

Solutions Implemented

Google Business Profile (GBP) Optimization

Enhanced their Google Business Profile (GBP) with SEO-rich descriptions, images, and updated business details.
Applied strategic keyword targeting to improve search ranking.

Content & Engagement Strategy

Consistently published Google Posts featuring promotions, product updates, and special offers.
Managed Q&A on Google to answer common customer inquiries.

Review Management

Proactively responded to customer reviews to increase engagement and credibility.
Encouraged satisfied customers to leave positive feedback.

Reputation Management

Responded to reviews, optimized Google Q&A, and engaged with customers via updates.
Improved brand authority in AI overviews (ChatGPT and Bing) by addressing popular questions and adding clarity on products.

Results After 12 Months

Engagement Metrics

Phone Calls: 709 this period (230% increase from 215 last period).
Website Clicks: 4,399 this period (177% increase from 1,587 last period).
Direction Requests: 2,281 this period (218% increase from 718 last period).

Improved Keyword Rankings

“Vape Shop” – 802.81% improvement, now ranking at 9.3, with top 3 placements at 11.24%.
“Smoke Store” – 783.42% improvement, now ranking at 10.26, with top 3 placements at 5.92%.
“Smoke Shop” – 425.79% improvement, now ranking at 10.53, with top 3 placements at 2.37%.

"Web Rank Digital completely changed the way customers find us online. Our search rankings have skyrocketed, and we’re seeing more calls, website visits, and in-store traffic than ever before. Their Local SEO expertise helped us attract more customers and grow our business. Highly recommended!"

Highly Concentr8ed Store & Lounge

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