Hector & Sons Moving Co., a reliable local moving service, wanted to improve its online presence and attract more qualified leads through Google. With growing competition in the moving industry, they needed to increase visibility for high-intent keywords like “affordable movers” and “professional movers.”
By partnering with Web Rank Digital’s Local SEO Program, Hector & Sons saw massive growth in rankings, engagement, and local customer inquiries over 12 months.
Updated categories, optimized service descriptions, and added high-quality images
Claimed and verified listings, ensuring consistent NAP (Name, Address, Phone)
Posted updates, service promos, and customer reviews weekly
Managed Q&A and responded to reviews to increase credibility
Tracked priority keywords and audited performance monthly
Adjusted strategy to maintain steady growth and top 3 placements
Phone Calls: 664 (85% increase from 358)
Website Clicks: 1,348 (97% increase from 683)
Direction Requests: 653 (147% increase from 264)
Search Views: 61% increase
Maps Views: 4,094 (155% increase)
Affordable Movers – 12,618.6% improvement | Avg. Rank: #4.19 | Top 3 Placements: 55.62%
Professional Movers – 4,706.56% improvement | Avg. Rank: #7.47 | Top 3 Placements: 28.4%
Full-Service Movers – 523.54% improvement | Avg. Rank: #6.36 | Top 3 Placements: 43.2%
Residential Movers – 293.07% improvement | Avg. Rank: #7.73 | Top 3 Placements: 28.99%
