Esther, the owner of Mrs. Busy Bee Air Conditioning and Heating LLC, partnered with Web Rank Digital’s Local SEO program to expand her business’s local presence. With a focus on HVAC installation, repair, and replacement services, the goal was to improve search visibility, increase leads, and engage more customers.
Client Name
Esther
Industry
HVAC Services
Program
Local SEO by WRD
Challenges
Difficulty ranking for competitive HVAC-related keywords.
Limited engagement through phone calls and website clicks.
Low visibility on Google Maps for local searches.
Solutions Implemented
Google Business Profile Optimization:
Updated Esther’s business profile with accurate information, service highlights, and consistent posts.
Content Strategy:
Published weekly posts, answers to customer queries, and updates to maintain visibility and engage customers.
Keyword Targeting:
Focused on high-value HVAC keywords like “AC service,” “AC installation,” and “HVAC installation” to improve rankings.
Review Management:
Encouraged positive reviews and actively responded to customer feedback to build trust and credibility.
Performance Tracking & Adjustments:
Provided monthly reports with actionable insights to refine strategies and measure success.
Results After 12 Months
Engagement Metrics
Search Views: Increased by 125%.
Map Views: Surged 224%, reaching 4517 views.
Phone Calls: Increased by 92% (from 175 to 335 calls).
Website Clicks: Jumped 122% (from 255 to 556 clicks).
Direction Requests: Rose by 173% (from 369 to 1016 requests).
Improved Keyword Rankings
“AC Service”: Top-3 placements increased to 11.83% (up 31.21%).
“AC Installation”: Achieved 16.57% in top-3 placements (up 17.99%).
“HVAC Installation”: Improved by 1.97%, with 25.44% in the top 3.
"Amazing customer service and communication with us very attractive and helpful. They go above and beyond for us. Love them"
Esther, the owner of Mrs. Busy Bee
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