American Mary’s National Campaign Growth with WRD

Organic Traffic

761 Rankings Value

15,375$

Visitors from the U.S.

99%

Background

American Mary is a well-established cannabis dispensary operating in Washington state with multiple locations, including Ballard, Wallingford, and Seattle proper. While their local footprint was strong, the brand aimed to increase its national search presence, drive qualified traffic to their site, and dominate branded and non-branded cannabis-related searches.

To achieve this, American Mary partnered with Web Rank Digital to execute a targeted National Campaign focused on increasing keyword rankings, organic visibility, and site-wide authority.

Client Name

American Mary

Industry

Cannabis Dispensary

Program

National Campaign by WRD

Challenges

High competition for local and branded cannabis keywords.

Low organic traffic value relative to ranking potential.

Needed to expand beyond Google Maps into national search visibility.

Solutions Implemented

Keyword Targeting by Intent & Geo

Researched and targeted high-intent keywords across local and national queries like “American Mary Ballard”, “Seattle dispensary”, “cannabis dispensary near me”, and “pot shops in Seattle”.

On-Page SEO Enhancements

Optimized location pages, menu links, and internal linking structure to align with national Campaign signals and crawlability improvements.

Technical SEO Audits

Addressed performance issues, fixed metadata inconsistencies, and improved site speed and mobile responsiveness.

Content Strategy

Created localized content with strong internal links and CTAs while ensuring cannabis-compliance with Google’s algorithmic guidelines.

Google/Bing Search Optimization

Focused efforts to maintain and grow visibility in both Google and Bing, supporting broader digital footprint.

Estimated Rankings Value

$7,937

Potential Rankings Value

$26,000

Task Completion Rate (to date)

101

Top-Ranked Keywords

American Mary Ballard – #1
American Mary Seattle – #2
American Mary Wallingford – #1
American Mary Dispensary – #2

Organic Traffic Growth

April Peak Visits: 1,500
June Traffic: 761
99% of Visitors from the U.S.

Top Pages Driving Traffic

Homepage (617 visits)
Ballard Location Page (224 visits)
Ballard Menu Page (75 visits)

"Partnering with Web Rank Digital has been a game-changer for our online presence. Within months, we started ranking #1 for some of our most competitive keywords and saw a major spike in traffic to our location pages. Their team understands the cannabis space and built a strategy tailored to our brand and market. The results speak for themselves—we're now dominating search in Ballard, Wallingford, and beyond.

American Mary

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