Chisel Restoration’s Local SEO Success with WRD

Direction Requests

14,300%

Phone Calls

200%

Search View

118%

Background

Chisel Restoration provides residential and commercial restoration services, specializing in flood, mold, and water damage repairs. Located in a competitive restoration market, the business needed to improve its local search visibility, increase leads, and dominate rankings for service-specific, high-conversion keywords.

They partnered with Web Rank Digital to implement a comprehensive Local SEO strategy focused on keyword performance, content consistency, and Google Business Profile optimization.

Client Name

Chisel Restoration

Industry

HVAC Services

Program

Local SEO by WRD

Challenges

No prior keyword visibility in the top 20 positions.
Zero direction requests and low call volume before starting SEO.
Extremely competitive market for water damage and emergency repair keywords.

Solutions Implemented

Google Business Profile Optimization

  • Fully optimized GBP with service-specific content, business categories, and updated imagery.

  • Targeted high-intent keywords in service areas to improve local relevance.

Content Strategy & Engagement

  • Consistent posting of service promotions, project highlights, and FAQs.

  • Added Q&A entries and responded to all reviews to increase interaction.

Keyword Tracking & Heatmap Audits

  • Tracked high-value keywords like “storm damage repair,” “flood restoration,” and “water extraction service.”

  • Ongoing strategy adjustments based on ranking performance and user engagement metrics.

Results After 6 Months

Engagement Metrics

  • Phone Calls: 24 this period (200% increase from 8)
  • Website Clicks: 36 this period (16% increase from 31)
  •  Direction Requests: 143 this period (14,300% increase from 0)
  •  Search Views: 118% increase

Keyword Ranking Improvements

  • “Storm Damage Repair” – 25,343.79% improvement | Avg. Rank: #1.51 | Top 3: 99.41%

  • “Flood Restoration Services” – 16,533.14% improvement | Avg. Rank: #2.8 | Top 3: 73.96%

  • “Residential Water Damage Restoration” – 16,189.94% improvement | Avg. Rank: #2.8 | Top 3: 75.15%

  • “Water Extraction Service” – 15,367.46% improvement | Avg. Rank: #2.93 | Top 3: 63.31%

Impact on Business Growth

Impact on Business Growth
  • 📈 Achieved top 3 rankings for over 7 high-value keywords
  • 📍 14,300% increase in direction requests, driving real-world traffic
  • 📞 Increased phone leads by 200%, resulting in more booked restoration jobs

"Web Rank Digital helped us go from invisible online to the top results in just a few months. We’re now ranking for every major service we offer, and we’ve seen a huge increase in traffic, calls, and booked jobs. Highly recommended."

Chisel Restoration

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