24K Smoke Shop’s Local SEO Success with WRD

Direction Requests

178 %

Phone Calls

218 %

Search View

149 %

Background

24K Smoke Shop, one of the largest vape retailers in the DFW area, partnered with Web Rank Digital to improve local search rankings, increase store visits, and grow online visibility across Google Search and Maps. With a wide range of products including vapes, edibles, CBD, and smoking accessories, the shop needed to dominate competitive keyword categories and attract more local traffic.

Client Name

24K Smoke

Industry

Smoke Shop

Program

Local SEO by WRD

Challenges

Poor baseline keyword rankings in a highly saturated market

No prior website traffic or online engagement

Minimal top 3 keyword placements before the campaign

Solutions Implemented

Google Business Profile Optimization

Enhanced the GBP with updated service details, categories, and keyword-rich content
Uploaded new images and posted regular promotional updates

Content Strategy & Engagement

Scheduled weekly Google Posts, managed Q&A, and published frequent review replies
Highlighted top product categories to match local demand

Keyword Tracking & SEO Audits

Targeted essential terms like “disposable vapes,” “vape shop,” “CBD products,” and “kratom”
Monthly heatmap audits and ranking reports to guide strategy updates

Results After 6 Months

Engagement Metrics

Phone Calls: 830 this period (218% increase from 261)
Website Clicks: 1 this period (100% increase from 0)
Direction Requests: 2,011 this period (178% increase from 723)
Search Views: 149% increase
Maps Views: 17,497 (220% increase)

Keyword Ranking Improvements

“Disposable Vapes” – 656.56% improvement | Avg. Rank: #3.24 | Top 3: 76.33%
“Edibles” – 424.85% improvement | Avg. Rank: #18.12 | Top 3: 0.59%
“CBD Products” – 334.60% improvement | Avg. Rank: #17.88 | Top 3: 0%
“Vape Store” – 256.42% improvement | Avg. Rank: #6.15 | Top 3: 20.12%
“Vape Shop” – 213.35% improvement | Avg. Rank: #5.98 | Top 3: 26.63%

Web Rank Digital helped us go from invisible online to being one of the top results for every keyword that matters. The increase in calls, foot traffic, and customer engagement speaks for itself. This is what growth looks like.

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